Businesses are created to make money and serve a purpose. Its essential that a business works towards these goals since its well-being depends on it. A method that businesses use to stay focused on these goals, is in using aims and objectives.
An aim or objective is a statement of what a business is trying to achieve over the next 12 months. An example of this could be a business setting itself targets in: survival, growth, increasing profit or increasing market share.
Having an objective is useful because it helps to bring together staff and focus on specific aims. Instructing staff members to work towards increasing sales, well give the team an objective to work toward and a day-to-day work focus, which can be helpful in increasing staff morale and providing a sense of future prospect.
While aims and objectives seem like an extra thing to worry about amidst the work to be done, in practice they fare differently. Helping people to focus can alleviate stress that occurs from undefined tasks.