All successful businesses will at some point face times of recession. These can be periods where there is little income, little interest from clients or a lack of ‘attunement’ within the business.
These are each deep concepts but they can be summed up by looking at the way trends work in business. Sometimes things are in trend and sometimes they simply aren’t. It is a law of business and one that many traders run their entire operations by.
It’s in viewing it in the same way as a trend that a business can see similar patterns. One pattern is that after every recession there is a period of growth. If a businesses can weather the storm of the recession, then it can certainly grow when it passes.
In looking to the future and banking on the fact it will get better a business can find the ability to get through a passing winter, moving towards an oncoming summer.